|I am a professional speaker,
educator, consultant and author. I make my living through fees paid for the research,
development, and professional delivery of information vital to the success of people and
Multiple events and multi-day consulting
contracts are given special consideration. Discounts available for certain nonprofit
organizations depending on topic, location, audience type and size.
is Negotiable." If your audience
needs my information, then together, we will find a way to get it to them. Reserve
your date, today!
4333 Essex Court,
Flower Mound, TX
ideas will help your organization generate the fees and incentives necessary to obtain
high-quality professional speakers and programs. Combine several of these ideas for the
Tips for Attracting Top Speakers:
- Charge a fee greater than the normal meeting fee. This is an
active rather than passive way for the attendees to appreciate the value of the speaker
and the information.
- Purchase the speaker's books, tapes or other products for
each attendee. This also provides an ongoing reminder of the meeting. Customize the
products for the event.
- Allow the speaker to sell books, tapes, and related products
from a "back-of-room" display or at an exposition booth.
- Reassign funds available in other budget categories to the
speaker fee category. Use funds from catering, speaker gifts, travel, education,
publicity, savings, future meetings, etc.
- Solicit corporate sponsors to underwrite the speaking fee in
exchange for recognition, goodwill and advertising. Sponsors may be found in local retail
businesses, industry, media, civic organizations and community groups.
- Invite local travel agencies to donate airline tickets, hotel
rooms, rental cars, etc. in exchange for newsletter advertising, special displays and
- Contract multiple speaking engagements at a reduced "per
event" rate for your group.
- Invite meeting planners, human resource managers and decision
makers from organizations and companies who need similar presentations and speaking
- Share the speaking fee and travel expenses with other local
organizations by holding a joint meeting. Possible partners include corporations,
businesses, chambers of commerce, civic organizations, special interest or religious
groups, schools, universities, government, etc.
- Coordinate multiple speaking engagements in the local area.
Several organizations can pool their resources and get individualized events delivered at
- Hold revenue generating and community awareness events such
as raffles, auctions, garage sales and carnivals in preparation for your event.
- Select topics important to both your membership and the
community at large. Invite nonmembers of your organization and charge them an attendance
- Barter part of the fee. Offer products and services from your
organization and its member companies.
- Distribute speaker brochures and product advertisements in
- Include a special speaker information sheet in registration
packets. This is especially important in large conferences with many sessions from which
- Highlight the speaker through an interview or special article
in your newsletter before the meeting. Include a photograph of the speaker.
- Give the speaker attendance lists or membership rosters with
addresses for use in direct mailings.
- Offer a "blind" mailing to your membership list.
- Provide complimentary advertising space in your
- Arrange for a local studio to donate professional audio or
video tape recordings of the session. Present the master tapes to the speaker. Sell the
finished product to the membership and pay a royalty to the speaker.
- Assure newspaper, radio and TV coverage of your event and the
- Persuade the media to interview the speaker on radio and TV
shows and in local and regional newspapers.
- Allow the speaker to bring guests and prospective clients to
view the presentation.
- Ask the speaker to "donate" part of the speaking
Use these ideas to enhance your organization's image, strengthen
relationships with its members, and invoke community awareness. Call 214-316-1400
further details and to reserve your date,
Rule of thumb regarding speaker fees:
When creating a budget for an event,
allocate your speaker fee with the following in mind:
A minimum budget for a speaker fee should be
approximately the same amount, per person, as would be budgeted for a catered dinner.
Compare the return on your meal investment with the return
on your speaker investment.
The benefit and physical nourishment of a meal lasts only a
The benefit and mental nourishment of the motivation, information and education
in a speech will last for days, weeks, months - and for some - a lifetime!
Speaker Travel and living expenses are
usually in addition to the speakers fee.
NOTE: I stand by my business principles (3). My number one business principle is "Do what is right
and fair for all parties" (1) When you work with me,
I focus on teamwork (2) and your
success. Therefore, I break the paradigm held by most professional speakers of
"one fee, regardless of client." I offer service and product flexibility (4) in such a way that,
"Everything is Negotiable."
today (214-316-1400) to discuss fees and to reserve
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